ABOUT
Mission
Vietnamese Heritage - Modern Play - Youth Connection
At VietMyst, we believe that play can be a powerful tool for cultural connection and education. Our mission is to bridge the gap between generations by reintroducing Vietnamese youth to their cultural roots through a modern, engaging format - blind box collectibles. Each figure is thoughtfully crafted to reimagine iconic characters, tales, and symbols from Vietnam’s rich folklore, history, and traditions. In an age where children and teenagers are increasingly drawn to foreign blind boxes, VietMyst offers a refreshing, meaningful alternative that blends entertainment with cultural learning. We aim not only to strengthen cultural pride within Vietnam but also to spark curiosity and appreciation for Vietnamese heritage on a global scale, using creativity as a means of cultural diplomacy.
Vision
We envision VietMyst as the go-to brand for authentic Vietnamese cultural toys and gifts - locally loved, globally recognized. Our goal is to become a creative leader in the toy and collectibles industry, offering products that celebrate Vietnam’s identity with originality, quality, and heart. As we expand, we aim to place Vietnam’s culture on the global map through beautifully designed products available not just online, but also in bookstores, gift shops, and cultural festivals around the world. Beyond commerce, we see VietMyst as a platform for cultural preservation and innovation - bringing old stories to new audiences and inspiring future generations to take pride in their heritage.
Our Story
VietMyst was born from a simple question: Why are our shelves filled with blind boxes from abroad, while our own stories remain untold? As five third-year students at Foreign Trade University in Hanoi, we saw this gap not as a problem, but as an opportunity. We want to bring Vietnamese stories back into the hands and hearts - of young people in a way that feels fun, modern, and meaningful.
Tapping into the rising popularity of blind box toys among kids, teens, and collectors, we asked ourselves: What if those boxes didn’t just surprise, but also educate and inspire? That’s how VietMyst was born - a cultural collectible brand that turns folklore, history, and tradition into miniature adventures you can hold in your hand.
Check out our first three collections: Vietnamese Fairy Tales Reimagined, Urban Retro Vibes of Vietnam, and Vietnamese Mythical Guardians. With VietMyst, we aim to spark curiosity, pride, and connection - starting with Vietnamese youth, and eventually, reaching global audiences who want to discover the magic of Vietnam.
